Align Design and Technology for Better B2B Marketing Campaigns
The success of any campaign will get a boost when your technical and creative teams are in sync and truly collaborating. Much like the positive effect that aligning your sales and marketing departments...
View Article16 Conversion Principles: Best Practices to Improve Campaign Performance
What factors (under a marketer’s control) have the greatest impact on conversion? We ask ourselves that question a lot here at ID. And over the course of all of the many campaigns we’ve designed,...
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Inbound Marketing: Buying Has Changed…Has Your Marketing?
A Review of Inbound Marketing – Chapter 1: Inbound Marketing, a book by Hubspot founders Brian Halligan and Dharmesh Shah, gets it. Their book cuts through the marketing rhetoric and uses actual...
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Marketing Content: Is Your Web Site a Marketing Hub?
A Review of Inbound Marketing – Chapter 2: Assuming you still haven’t had the time to read and fully absorb Inbound Marketing by Hubspot founders Brian Halligan and Dharmesh Shah, I present… It’s all...
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A Summary of Marketo’s Definitive Guide to Engaging Email Marketing
Part of our We-read-it-so-you-don’t-have-to Series: While this post might seem a bit long, it pales in comparison to the email marketing guide it summarizes (156 slides). So I thought I’d save you some...
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The Hard Truth About the Best Day to Send Emails
Recently, the Intelligent Demand team pondered the best day to send emails over beers at the local public house. What did we determine? For one, beer pairs well with marketing—but there were some...
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Flagged as Email Marketing SPAM? Unsubscribe links are your friend
Imagine you go on a blind date. You arrive at the tiki bar (should have been a dead giveaway…) and the person you’re meeting is not at all what you were expecting – in the worst ways possible. Before...
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50 Marketing Automation Trends, Tips and Facts from the 2014 SiriusDecisions...
50? Yeah, you heard us right. We’re summarizing the key marketing automation trends, tips and statistics that were shared at the 2014 SiriusDecisions Summit in 50 smooth, snackable bites. We came, we...
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Canadian Anti-Spam Legislation: What Should Email Marketers Know About CASL?
This post is a partial overview of the new Canadian Anti-Spam Legislation. There is much more to this complex legislation than I address here (plus, I’m not a lawyer). Also, the law is not even in...
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4 Key Takeaways from Denver Digital Summit
Recently, I was invited to attend Digital Summit Denver 2015. Also in attendance were marketing professionals from all over the world. CEOs, CMOs, designers, developers, and many more gathered to hear...
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The ROI of Interactive Content: A conversation with Ion co-founder Anna Talerico
I had a reunion of sorts a couple weeks ago with some old friends. And while we were all asking one another how we’d been for the last 10 years and what we did for a living, I started to notice a...
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How to Write Content That Is Readable – and Prove It
When I was a little girl and a budding writer-in-the-making, my sixth grade class had a rare opportunity to interview one of my favorite authors over the phone. I distinctly remember fidgeting with my...
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5 ways to create superfluous buyer personas (or, how to avoid mistakes I made...
I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I was amped to...
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Writing Content That Converts: It’s Not Just About the Subject Line Anymore
True or False? 50 characters, including spaces and punctuation, is all you the room you get to convince someone to open your email. The answer is “kind of true.” Allow me to explain… It is true that...
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Why “Fulfillment Emails” Are a Best Practice
Congratulations—you’ve carefully crafted an email that’s attracted engagement from your target audience…Now what? Oftentimes, in the business of writing for marketing, life can seem to revolve around a...
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Are your brand guidelines helping or hurting you?
Brad, we’re not using Oxford commas anymore. Check the tablet. One voice to rule them all… If I had a dime for every time a brand manager said, “We’d never say that,” I’d have enough money to pay a...
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That Moment When You Realize You Found the Right Demand Generation Agency
You ever have that feeling? When you know you’re in the right place, at the right time? I had one of those moments this week. I was sitting at my desk in front of a blank Word document, and I paused...
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Where and When to Invest in Interactive Content
We had a great conversation here at ID the other day. Two creatives were talking through a campaign structure and The Tech Guy stopped us in our tracks: “Why is the interactive piece in Lead...
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Marketers: Do Emojis Have You Lost for Words?
As I scroll through my text messages, I can’t help but notice how many of my typed words have been replaced with tiny images of faces and icons representing everything from pizza to Christmas. I even...
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Case Study: World Market’s Insanely Addictive Email Program
Here’s a dirty little secret. When I’m stressed out (like stomach burning, hostage-taking, crying and laughing at the same time stressed out) the only thing that really calms me down is slowly...
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